Antique "Le Matin" Newspaper Advertising sign - early 20th century 59"

This unique sign features a vintage French metal advertising sign from the 1930s or 1940s, originally used to promote the daily newspaper "Le Matin." The sign is crafted from metal with a classic red oval logo that reads "Le Matin est le premier informé," which translates to "Le Matin is the first informed." The sign's original patina, with areas of rust and wear, adds to its authentic, timeworn charm.

"Le Matin," established in Paris in 1884, was one of France's leading daily newspapers, renowned for its broad coverage of national and international news. The Marseille edition, known as "Marseille-Matin," catered specifically to the Provence region, offering a mix of local and national news. By the 1930s and 1940s, "Le Matin" had a substantial readership, particularly known for its detailed reporting during World War II, although its reputation became tainted due to its collaborationist stance during the German occupation of France.

Accompanying the sign are several original issues of "Marseille-Matin" newspapers from the 1940s, providing a rare glimpse into the historical context of the period. These newspapers, with their distinct typography and wartime reporting, are in good vintage condition, showing the typical wear associated with items of this age.

This set would make a fascinating addition to any collection of vintage advertising memorabilia or as a decorative piece in a retro-themed space. The combination of the metal sign and original newspapers offers both visual appeal and historical significance.